So, another new era NUFC milestone was reached this week as the club put around 1000 season tickets on sale. It was reported that over 30,000 people were sat in an online queue at one point, all patiently waiting, Willy Wonka-like for the chance to get their hands on a golden ticket.
Given the hysteria around the club for the last year or so, the numbers weren’t that much of a surprise. If you take into account the whole feel good factor created by things that range from being as small as team photos and painting the concourses in the stadium to being as big as signing world class players or indeed any players in what I’m reliably informed is called a ‘transfer window’, then it’s no wonder people want to watch their team again.
However, while it might seem simple that people want to see attractive football again, a lot of people still aren’t particularly happy.
For me, it seemed a simple equation. If you sit in a massive queue – nothing like the numbers that Everton get for Under 23 games or the launch of new mugs at the club shop mind, but massive all the same – trying to get something that’s available in a limited amount, then you might well miss out. And yet, still people seemed outraged.
Some said that they had a greater right than others to getting season tickets, while others bemoaned the size of the stadium. So here’s my take, for what it’s worth.
First of all, I’m not that sure that anyone has a greater right to watch a football team than anyone else. I’ve always been a bit of an advocate for supporting your local team, but even then I realise that people from other parts of the UK and the world have a connection to the club. And that connection makes it perfectly natural to want to go to St. James’ Park and see your team. It might not be perhaps as obvious a connection as being local, but it’s a connection all the same.
I was born and bred in Newcastle, growing up in Blaydon while spending a considerable amount of time with family in both Byker and Walker. I never thought I’d leave, but then a combination of university and Margaret Thatcher deciding the region didn’t deserve investment or jobs happened and I moved away, first to Stoke and then back north to Leeds. So was I only passable as a season ticket holder or even a supporter to some while I lived in Blaydon? It’s a silly argument really, but I guess some people are a little blind to real life at times.
Then we come to the question of what some see as loyalty. Some will tell you that season tickets and indeed any kind of matchday seat should go to those deemed the most loyal. But then, how do you define loyalty? Is it a simple matter of attending every game home or away? It can’t be, surely because again this is an area where life can get in the way. What if you work shifts or occasional weekends? What if work takes you away for periods of time or what if you live too far away to make it practical to get to every game? And what about the fact that there’s only a finite certain amount of people that can fit into the stadium or an away allocation. What if you can’t be ‘loyal’ because of that?
And as for loyalty, what even is it? If you’re going to every game because we’re successful – probably difficult to imagine, I know – then that’s an easy version of loyalty. I’d hope I was loyal during enough of the awful football that I’ve witnessed over the years to be able to be respected for boycotting when I’d had enough of seeing how badly my club was being run and the foresight, perhaps, to see it was going to get worse. So while I’d salute (not literally, that’s be daft) those who stuck with it, I’d argue that the reasons myself and many others had for stepping away were equally admirable.
Lots of people have had a real issue with those of us who boycotted because of Ashley’s ownership. It was an early and reasonably easy choice for me to make. Having held a season ticket for years, I was driving up from Leeds and my first thought on taking my seat was often, ‘What am I doing here?’ I was getting more and more frustrated by the lack of ambition and by what I felt like I could see was going to happen to the club. To paraphrase a now famous banner, I didn’t want a team that won all the time, I wanted a team that tried and from the owner downwards, I couldn’t see that. Everything came to a head for me at the fateful home game versus Hull, just after Keegan had resigned again. Here was my childhood hero being roundly abused by Ashley and his cronies. In fact, we were all having the piss taken out of us. I’d had enough. That was my last game. Even during Rafa’s time, despite the pull of something a bit brighter, Ashley kept me away.
Staying away has genuinely hurt. There’s something missing in my life every time we play. Tears have been shed over all manner of issues – various protests, Rafa leaving, Wor Flags displays, the takeover, Wilson’s goal against Spurs after the takeover was done, sometimes even just the sight of someone like Justin Barnes was enough to bring a tear to the eye! I’ve missed the social side of games, I’ve missed the atmosphere, the expectancy, the hope, the sight of The Angel signalling that I’m nearly home again on the drive up, Local Hero…all sorts of things. But I knew it was important to stick to my guns.
For people to now be telling me (or us, the ones that walked away, heartbroken) that I have no right to a season ticket is a bit of a joke. In walking away, what we did was incredibly difficult, but it had a purpose and I’d argue it had to be done. I couldn’t continue to give my money to Ashley and the thought that if he was denied our money he might sell up seemed reasonably sensible to me. So, I gave up one of the biggest things in my life and something that I’d been utterly in love with from an early age. It wasn’t a simple matter of having had enough and waiting for us to start winning and signing big names again. It felt like it had broken my heart.
As it happens, I’ve not applied for a season ticket. Somehow, I’ve got to the age I’m at and found that I lead a bit of a busy life and the thought of driving up and down the motorway to get to games just felt a little bit too much at the moment. My health hasn’t been fantastic over the past few years and so this was an extra strain that I felt unwilling to put myself through. I suppose I’m finding out that sometimes in life, the time just isn’t right, no matter how much you want to do something. But, I’d defend anyone’s right to try and go back, who’s been in the situation I’ve been in. Ashley’s season ticket giveaway of a few years back suggests that there’s a lot of us too. Like me, a lot of those will have been long term season ticket holders when they decided to boycott. Like me, a lot of them would have done plenty of time following Newcastle home and away over the years. That love, that loyalty and that history can’t just be switched off. Nor can it be ignored or cheapened.
As Newcastle United fans, it seems odd that so many are determined to have us divided. I understand that everyone has a view, but I’d also suggest that people don’t criticise or judge too much when they haven’t walked in the shoes that they’re so eager to denounce. Everyone has a view, but everyone has a story too, whether it be about why we love Newcastle United or why we had to loosen our grip a little bit. When it comes down to it, we all want the same thing; the hope and the pride that comes with supporting a competitive and ambitious Newcastle United.