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Newcastle United: What did the takeover ever do for us?

As I write, it’s been almost a year since our beloved Newcastle United was taken over by the Saudi PIF group, Amanda Staveley, Mehrdad Ghodoussi and the Reubens brothers. Almost a year since #cans became a reality. So naturally, and I imagine like many, many others, I found myself sitting reflecting.

I think we’d all share the view that it’s been an incredible year. And while there have been some nay sayers and doom merchants, I’d prefer to just file them under the headings of either ‘Idiots’ or ‘Attention Seekers’. So, if you’re sitting there still quietly seething at the fact that we haven’t bought Haaland, Mbappe or Neymar or even that we didn’t just fund the invention of robot footballers so we could win the league by Christmas, this isn’t the blog for you. Maybe shout down and tell your mam to get a wriggle on with your tea or do something else that you class as productive. Anything that makes you feel right, I suppose.

So, what did this takeover ever do for us then?

Well, I think the first thing we got was hope. As the saying went, ‘we don’t demand a team that wins, just a club that tries’. It was never all that much to ask really, was it? Surely the whole point of any sporting club is that it tries to compete? And yet, for 14 years we clearly didn’t have that. Cup competitions were deemed a waste of time and the stock line that came – infrequently – out of the club was that our season was about survival and that we couldn’t compete.

The takeover changed all that. And while the talk is quite rightly of evolution, not revolution, it would be easy to argue that after so long without hope and belief, to now have it once again is pretty bloody revolutionary! A year ago, the majority had decided that this was the year we’d be relegated again and almost all hope had gone. In fact, all we had left was the hope that it would all be over quickly. Now, by contrast, we simply hope it will never end! Many of us have rediscovered our love of the club, having had that feeling numbed by a bored owner who had more interest in balance sheets than anything positive like entertainment, love or glory.

The arrival of the new owners basically booted the club awake. Changes were made more or less immediately and the owners showed that they knew the value of easy wins. So surfaces were re-painted and what felt like 15,000 gaudy Sports Direct signs were consigned to the skip. A smart move; as a fanbase we were now even more onside with the owners.

No one can describe us as sleepwalking anymore. We are very much alive and one of the benefits of the last year has been that all of us can dare to dream again. However, it’s better than that just being something for the fanbase. The management have bought into the dream, the players sense incoming success and the owners are backing these dreams on what feels like a daily basis, while also living the very same dream and backing the team regularly, in person. Our owners are no longer reminiscent of the Ghost of Football Past.

Suddenly, there is a renewed professionalism about the club, a drive and a desire from everyone connected to it and these ingredients have built up over the past year, leaving even the most hardened cynics having some sort of tangible sense of belief. I’ve experienced too much Newcastle United flavoured heartache over the years to get too carried away, but even I’m beginning to think that given time we could be a trophy winning football club once more.

The past year has witnessed the addition of a certain level of quality and class that had been absent – or at least only ever seen fleetingly – over the previous 14 years. The most blatantly obvious sign of that has been the players that we’ve signed, with seasoned internationals like Kieran Trippier being joined by the likes of Bruno and Alexander Isaak; the like of which we all probably thought we’d perhaps never see again in black and white. But class comes in different forms too and so while we’ve signed some excellent players, Eddie Howe has brought in some excellent people too. Think of players like Dan Burn and Matt Targett and I can’t be the only one who thinks they seem like great blokes too?

This idea of class and professionalism extends to the bench and the backroom too where sometimes it can feel like we’ve appointed someone new on a weekly basis. Dan Ashworth was the classic example. A man at the absolute top of his game, in a great job who we decided we wanted and went after patiently but with focus, until we got him. The biggest compliment I can pay that particular appointment is that it’s a whole world away from the likes of Kinnear, Jiminez and Wise. And then you think about the owners. I mean, can you imagine them taking the players out for cut price pizza and then giving fans the sly Vs as they leave in the back of a car?

The coaching team seems big too. Only this week I read an article where Craig Bellamy pointed this out – there’s just more staff, which, when you think about it, makes perfect sense given the size of the squads involved in football these days. Then behind the scenes. the medical team has grown as well as areas like the Sports Science team and while I have very little idea of how it all works, the impression that I get is that it’s a whole lot more professional these days. Again, you get the feeling that the club is being run properly once more. And when you think about what the future might hold in terms of the playing squad and staff involved in helping them out, the mind might just boggle!

Those of us of a certain age might remember The Fast Show and a character played by Paul Whitehouse called ‘Brilliant’. His thing was to walk across varying landscapes extoling the brilliance of anything and everything, usually beginning with a line like, “Aren’t *insert brilliant thing here* brilliant?” And then he’d be off on an enthusiastic riff about said thing being brilliant and the many, usually inaccurate, reasons why it was brilliant. He’d end by simple shouting, “Briiiiiiilllliiiiaaaaaaannnnttt!” Funnier than I’ve made it sound, I assure you! Well, supporting Newcastle United for the last year has been just like being ‘Brilliant’.

Aren’t Newcastle United brilliant?

Imagine you’re ‘Brilliant’ and then just have a think about what you could shout about. It could be an endless sketch, couldn’t it?

“Aren’t Newcastle United brilliant? Black and white stripes like zebras, brilliant! Kieran Trippier over the wall, Amanda Staveley, Wor Flags, Jason Tindall’s tan, brilliant. Team photos, laps of appreciation where they walk around the pitch…appreciating. Bruno’s f***ing magic, Alexander Isaak, so many As in his name, it’s brilliant! Full stadiums, Maxi’s volley against Wolves, mackems fewmin’, who’s that team we call United? Brilllliiiiiiiaaaaaannntt!”

The takeover has also managed to bridge a gap that was embarrassing, but could have got to shameful levels. The womens’ team was left to their own devices under Mike Ashley and as a result it looked under-funded and it under-performed. There seemed to be a general lack of interest in the whole thing. In fact though, it was a team that had been going for ages and been ignored and neglected by the club for most of that time.

It’s to the owners’ credit that they have now brought the womens’ team under the wing of the club. It’s something that could easily be viewed as a PR exercise, but you get the impression that our owners are actually fully behind the team and want it to work.

It brings back memories of Sir John Hall’s ideas about Newcastle United Sporting Club and I personally see it as a good thing. It’s certainly managed to add to the general good feeling about the place and earlier this year the Lady Magpies, as they’re known, smashed their own attendance record when playing at St. James’ Park. The interest is clearly there so it’s just another good thing that we’re all operating under the same roof, so to speak and also another sign that the penny-pinching of the previous regime, has gone.

Speaking of penny pinching, the arrival of Matt Targett got me thinking about the benefits of the takeover in a slightly more subtle way. Matt is not the star name that some would have wanted. You’ve only got to cast your mind back to the summer speculation about Renan Lodi to see that, with social media pundits going mad for a man that probably 80% of them had never heard of. However, we signed Matt Targett. Now, some of us will remember that Targett was meant to sign for us when he was a Southampton player, but we missed out on him and he ended up on loan at Fulham. A familiar tale, sadly and no doubt another last day of the window rumour put out as a smokescreen for our usual level of inactivity. Once again, this was down to the owner’s unwillingness to spend money and we’d have been fed the usual line about ‘just not being able to get it over the line’, so it’s a subtle reminder of the changes that we eventually got him after all, regardless of what some may have made of the signing!

I’d find it hard to believe that anyone could have any real problems with how things have changed in the last year. We may feel conflicted by moral issues connected to the owners, but looking at what they’ve done for the club in the last year, any complaining would be churlish. Where a storm had been raging over Newcastle for years, these new owners have been a breeze that cleared the clouds and brought sunshine where there had been rain. It’s safe to say that it’s been a hell of a year, but it’s almost as much of a sure thing that the next 5 or 10 years promise much, much more.

So, after a year of living the dream, it’s definitely time to look forward, but also to say thank you, because we’ve got a hell of a lot to be grateful for. So far, it’s been an amazing ride – here’s to the future and whatever treats it might bring!

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Author: middleagefanclub

Man, husband, dad, teacher, coach, Geordie. Former street dancing champion of Tyne and Wear, guinea pig whisperer, developer of the best-selling fragrance, Pizzazz and alleged liar. Ex male model and a devilish raconteur. No challenge should be faced without a little charm and a lot of style.

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